Magnetism, luck help Rattler snag customers in oil patch
City Business June 1, 2004
By Richard Slawsky
Staff Writer
     
EFFORTS BY Harvey-based Rattler Tools to build an international distribution network for the company's drilling tools may be paying off thanks to a well-timed electrical fire. Together, the team has nearly 100 years experience in the oil and gas industry. Ruttley designed the Mag Trap and several other tools the company is developing.
The 4-year old designer and distributor of tools for the drilling industry was a hit at the Offshore Technology Conference held this month in Houston. Rattler Tools officials have been working to spark international interest in the Mag Trap, a tool designed by the company for cleaning metallic debris from drilling bore holes. Although the company's name conjures images of snakes, it actually stems from a tool the company has under development. The tool, whose function is still secret, makes a loud rattling noise as it operates.
"We decided at the last minute to attend the conference," said Butch Gros, Rattler Tools vice president. "We were kind of upset that we couldn't get an interior booth and we wound up under a tent outside the main entrance." Rattler already has about 100 Mag Traps in operation in areas ranging from the Gulf of Mexico to Norway and India. According to Butch Gros, most major oil companies doing deepwater drilling in the Gulf are already using its hardware.
On the second day of the show, a booth on the convention floor experienced a minor electrical fire. The resulting alarm sent all attendees outside the building where they were hustled to an area right in front of Rattler's tent. "To have 100 in circulation is fairly extensive for an oil tool," Gros said. "It has been self-financed from day one and has grown solely by word-of-mouth."The Mag Trap is a "fishing" tool meant to retrieve items or debris from the bottom of an oil well. The Mag Trap appears to be a simple device, but it comes from years of testing by Ruttley.
"We got tremendous traffic and that generated additional traffic in the later days of the show," Gros said. While a well is being drilled, metallic fragments from drilling tools grind off or equipment may break. The problem may come from something as simple as an oilfield worker dropping a wrench down the hole.
Officials from Rattler Tools are in talks with several oilfield supply companies to set up a distribution network for the company's products. The Mag Trap is the main tool the company is marketing right now, but several other tools are in development and will be introduced once the distribution network is established.

As debris accumulates in the hole, it slows the drilling process, eventually halting it. The fragments may contaminate the drilling fluid pumped into the hole, clogging filters and damaging pumping equipment.
In June, Rattler officials are participating in a trade mission with the state of Louisiana to seek business in Venezuela, which has some of the largest oilfield reserves in the world. When most wells were relatively shallow and vertical, removing the debris was as simple as dropping a basket containing a magnet into the hole. As wells go deeper, however, temperatures may top 500 degrees Fahrenheit or more, making conventional magnets ineffective. For horizontal wells, baskets are useless.
"Any time a company is expanding we try to connect them with new customers," said Mike Taylor, petrochemical cluster director for the Louisiana Department of Economic Development. "Our economy is built around the oilfields. It is absolutely critical that we are strong in that industry." "The magnets we use, which are proprietary, are good to at least 600 degree," Gros said. "The Mag Trap is the only thing that will get ferrous material out of horizontal wells."
The privately held company doesn't release revenue figures, but Gros said Rattler is on track to triple first-year revenues. The company has been able to grow without carrying any debt, he said. Once Rattler establishes its distribution network, the company plans to open other offices around the country. However, Gros said, there are no plans to move operations out of Harvey.
Rattler Tools, located on Peters Road along the Harvey Canal, is led by David Ruttley, president, Jesse Gros and his son, Butch Gros, vice presidents, and Alice Gros (no relation to Jesse or Butch) secretary and treasurer. New Orleans works out better for us as a home base because we can move east or west, and New Orleans has a good port and a good airport system," Gros said. "Our main office will always be right here."
email: rattlertools@bellsouth.net
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